The first question that is often asked in the shop is why Titanium? It's not just that it's incredibly durable, or that the ride feel is something that cannot be matched. Titanium bikes are a lifestyle. When you buy a titanium bike, you buy for life.
It will be your faithful companion for the Saturday chaingang, your loyal steed as you crest dusty hills, and will be the envy of every cyclist you pass.
Titanium is more than a frame material, it's a lifestyle.
Titanium: speak the word aloud; try saying it without feeling well, just that little more redoubtable. Derived from the mighty Titans of Greek mythology, it is a word that invokes trust and strength. And therefore an appropriate name for the incredible metal that is the only material with which J.Guillem will build bicycle frames.